Boots have 160 years heritage in helping people look and feel their best. Boots was established in 1849 in Nottingham (England) by John Boot. His son, Jesse, built long lasting trust with customers through his policy of offering the highest quality products at affordable prices.

Today, Boots Laboratories benefits from our group’s pharmacy-led health and beauty expertise, and for developing scientifically advanced products, such as Ibuprofen and the world’s first SPF50 sun protection product.

Boots Laboratories is at the heart of Alliance Boots, the international pharmacy-led health and beauty group with research and development facilities employing more than 200 experts.

At Boots Laboratories, we bring the rigour of scientific testing to beauty to create cutting edge products whilst meticulously ensuring their quality and clinically proven efficacy.

It is with this same resourcefulness and rigour that we have developed SERUM⁷, our anti-ageing range proven to achieve remarkable results, for younger looking skin in four weeks and Optiva, our everyday skincare range, proven to give healthier looking skin in just two weeks.